Software Development Tools driving automotive and consumer apps.

To realize better growth and to position the company for a successful IPO, we hired Hughes Communications to establish a stronger market position for TASKING. The results were impressive. In the first nine months, Janice produced as many as 20 press releases, winning the company over 90 press mentions—a 90% increase in releases and 120% improvement in press coverage. The increased market visibility contributed significantly to TASKING's receipt of an unsolicited buyer's interest culminating in the sale of the Company.

- Scott Taitel, former President, TASKING

If you need to take your marketing and publications relations efforts up several notches, work with Hughes Communications. Their personal contacts, technical knowledge and  dogged determination ensure quality products, on time and within budget.

- Brian Mulcahey, Vice President of Corporate Worldwide Marketing, TASKING. 
TASKING, Inc.
Boston, MA

TASKING offered software development tools for a broad range of applications such as automotive, embedded communications and consumer electronics. Altium purchased TASKING in March 2000 to provide hardware through software application design tools.
Hughes Activities:
To establish a North American presence and boost the company’s profile, HCI created an aggressive press release campaign complemented by article placement and conference representation. In the first year, HCI tripled TASKING’s press hits. This increased exposure was instrumental in securing a buyer for the company. To ease the transition, HCI continued with TASKING’s buyer for the next year and a half, boosting their exposure 900% from the year before.