Hughes Communications helped us reposition the company, identifying key messages to help us penetrate the network infrastructure equipment marketplace. She has good rapport with the industry analysts and editors who cover this market. Kelvin Nilsen, Chief Technology Officer and Founder, NewMonics, Inc. Hughes Communications is the only PR company that has made the effort to learn about the unique characteristics of our products and the special technical requirements of our targeted markets. Kelvin Nilsen, Chief Technology Officer and Founder, NewMonics, Inc. Ms. Hughes knows the industry and its key players. She knows how things work, gets work done. Peg Herbst, Director of Marketing Communications, NewMonics, Inc.		NewMonics Inc.	www.newmonics.com
		Tucson, AZ
		NewMonics provides advanced Java-compatible solutions for today's most complex and robust embedded systems. At the heart of the development environment is NewMonics' revolutionary PERC virtual machine, which was architected from the ground up to meet the demanding needs of emerging embedded applications in fields such as fleet telematics, network infrastructure, storage area networks, military/aerospace, and advanced industrial automation.
		Hughes Activities:
		NewMonics brought a new technology to the embedded market. Hughes Communications worked with NewMonics to create messaging that effectively presented new technology to a very traditional space. As NewMonics refined its target markets, Hughes fine-tuned its messaging, presenting NewMonics’ strengths for its vertical niche. Hughes has provided a full suite of PR services for NewMonics from media management and conference support to spokesperson development and writing.