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Press tours are not for the lowly in spirit. Press tours exist for those times when you need to communicate your message directly and your news is too big to risk the dilution of message that occurs in a conference setting. Hughes Communications will schedule face-to-face meetings with editors and analysts, pulling together East or West coast tours in North America or coordinating a circuit through Europe or Asia. To maximize your budget, well focus the tour on the editors that most influence your market niche. |
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