Lots of agencies do flashy digital marketing: web sites, blogging, Tweet storms, SEO, LinkedIn, and more. We know, because so many technology companies come to us after they’ve been frustrated with a consumer-oriented web developer or social media guru.
Those other agencies do good work in their consumer sandbox—don’t get us wrong. They just don’t understand how engineers search for information or how technical buyers make complex purchasing decisions. We do. Because B2B technology is all we do.
Our web development and digital marketing campaigns focus on your buyers. These are people we understand. We speak their language. We share their scorn for marketing fluff.
We help you define what your audiences know and don’t know, where and how they look for information, and which online conversations they’re part of. We help you build buzz with substance. Then we create digital content that guides your buyers to a purchasing decision, step by logical step.
“You might say that the HCI approach to the editor relationship is old school. And if you meant that they take the time to actually understand their client’s business so they can justify why they would call an editor, you’d be right. Having an intelligent conversation with a PR rep is a rare thing today.”—Lou Covey