Technology editors, analysts, and influencers are a tough crowd. They’re hard to impress, and they don’t put up with marketing fluff or entry-level account execs who don’t know a semiconductor from a solenoid.
We’ve been technology editors ourselves. We speak their language. And we get their attention. We have deep relationships with influencers in a wide range of technology markets, many of whom we’ve worked with for decades, but we also use the latest tools to identify and connect with rising stars to build our reach.
We’ll create PR campaigns for you that are smart, multi-faceted, and results-driven. Because we start with a deep understanding of your technology and your customers’ needs, we can help you position your company to set it apart from competitors. Then we’ll pitch your story every way from Sunday, to the vertical, technology, and business publications and sites that your prospects are reading.
We regularly help clients own the buzz at tradeshows and conferences, with dozens of meetings with even hard-to-get editors and influencers. And we support all that with targeted social media, killer contributed content, and interview support that will get you the visibility you deserve.
“You might say that the HCI approach to the editor relationship is old school. And if you meant that they take the time to actually understand their client’s business so they can justify why they would call an editor, you’d be right. Having an intelligent conversation with a PR rep is a rare thing today.”—Lou Covey