Media & PR Strategist

A tenacious and organized team player, Toni does the hard work, digging in to understand the client, the market, and the challenges. She compares her long-term career in media relations to matchmaking—her clients have stories to tell, and she connects them with the people who want to hear them. She is also a confirmed people person, easily tracking down and connecting with the right journalists, editors, and freelance writers. Her respect runs deep for the people who take complex information and distill it into digestible nuggets of information for their readers.

Her travels through Europe and the Caribbean have fed Toni’s passions for food, and for finding the best cafes and restaurants. In another life, you might find her byline as a restaurant critic. But in the meantime, she stays behind the scenes managing expectations of both the smartest, most temperamental clients and journalists, to get the right story told.

All business is personal.

Toni Sottak

Contact Toni


Hughes Communications, Inc.

Phone: (705) 774-8686

PO Box 566
Parry Sound, ON P2A 2X5