Owning the StoryHCI Case Study
Thought Leadership in the Age of Information Overload:
LDRA Article Placement Campaign
When the influential Motor Industry Software Reliability Association (MISRA) announced a significant change to their safety and security guidelines, HCI’s client LDRA — the leader in automated software verification — needed to spread the word that their products were in full compliance with the new MISRA standards. HCI designed an extensive, 6-month article placement campaign targeting top-tier electronics industry publications to reach customers whose products rely on MISRA standards. The results speak for themselves!
- Beginning in April, 2016, the HCI Content Development Team has created and placed more than 15 LDRA “MISRA-themed” articles in the embedded electronics industry’s most read media outlets
- As a result of the extensive media coverage, LDRA reestablished its position as a leading embedded software verification provider and trusted partner to product developers (particularly in the Internet of Things arena where safety and security are becoming increasingly important.)
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