Director of Business Development and Marketing
Master problem solver Tracy, our multilingual Director of Business Development, brings over 25 years of international business development and marketing experience to further elevate our team of advanced public relations professionals. She mentored and coached global teams to achieve broad-scoped marketing and branding objectives and collaborated on implementing a global ERP system from initial scope to going live.
At HCI, Tracy’s understanding of brand building in both the local and global marketplace enable her to quickly identify what potential new customers need to prioritize to accomplish goals. Her passion for puzzles helps them outline their broad-scope marketing strategy to penetrate new markets, reposition brands and advance brand recognition. And, her grasp of four languages strongly facilitates HCI’s international reach. Tracy completed her MBA from McGill University while living in France at the Haute Ecole Commerciale (H.E.C.).
In her time off, Tracy solves problems for charitable organizations, consulting on and implementing fund-raising initiatives. But when she really wants to relax, she buries her nose in magazines, newspapers, and paperbacks, solving…you guessed it–puzzles.